We'll fill the top of your sales funnel with relevant, cost-effective leads.
Performance driven
Drive greater ROAS with creative value adds for your target audience.
Formats for every goal
Adaptive content to work for your target audience's demands & actions.
Data-driven plans
Benefit from 5+ years of content marketing experience.
Sustainable growth
Cost-effective ways to grow your ToFu sales funnel with high-quality leads.
Here's how it works.
We leverage your current data to create a key 'lead magnet' and use creative & strategic content on selected platforms to generate high-quality top-of-funnel leads for your business.
1: Consultation
We'll work together to define your goals, review your current efforts, target audience and KPI's to create a bespoke lead generation plan.
2: Audience Research
This information will help us build out ideal personas & cohorts within your target market. We'll identify their pain points, behaviours and demographics. This will feed our keyword strategy.
3: Content Planning
The best content types & channels will be selected, with a custom lead magnet built with an accompanying landing page (if relevant).
You can start off by choosing 1 lead magnet for 1 platform, 1 audience cohort and 1 goal.
4: Implementation
Once created, the lead magnet will be pushed using creative & strategic content via the chosen channels - from Google Ads to social media marketing.
5: Tracking & Reporting
We're a data-centric agency, so we will use the results from A/B tests to inform our continuing work.
Frequently asked questions
How much does this cost?
Depending on your needs, the price of this service ranges anywhere from £200/month upwards. You may only want us to run a lead magnet through Google Ads, in which case, we would only charge for the lead magnet creation and our Google Ads management fee.
Do you need to use all platforms?
No, although we can implement our lead generation strategy across all of your platforms (e.g. social media or Google Ads), it is not a necessity to do so. You can hire us to create a lead magnet specifically aimed at generating leads via organic TikTok content for example.
What lead magnets can you create?
We can create a variety of creative & strategic 'lead magnets' to help you attract and convert those in your audience cohorts that could be interested in your product or service. From useful guides to informative case studies, we can do it all.
Why focus on top-of-funnel leads?
Generating ToFu leads is a cost-effective approach to growing your audience base & brand awareness. This is a perfect strategy for long-term relationship building whilst driving consistent pipeline growth.
Get in touch
To find out more, please contact me via ted@ifonlytheyknew.co.uk or by booking a call below.