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If Only They Knew Lucy Hitchcock, Owner of Partner in Wine

Updated: Jan 22, 2023

Meet Lucy Hitchcock, Owner of Partner in Wine & Sassy Digital

Lucy Hitchcock is the Marketing expert and owner of Partner in Wine.

After meeting a friend for drinks in the park during the COVID lockdown of 2020, Lucy couldn't fit a suitable tool that could keep her wine cool so had the sudden idea to create her own.

The creative individual then created a bottle that kept her wine cool and allowed her to continue enjoying her drinks and thus Partner in Wine was born.

The young entrepreneur saw great sales initially but then a viral video on TikTok in March 2021 saw 500,000 people see the product in just 12 hours and Lucy saw a 1700% increase in sales within 24 hours.

Since then, Lucy has capitalised on her popularity and has had Partner in Wine appear on BBC News, This Morning, Mail Online and many other major platforms.

Lucy spoke to Ted Lawlor on the If Only They Knew Podcast to share more of her story as well as her advice for other young entrepreneurs:



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