Search Results

Listen to a calming transcendental guided meditation Guided by Ted Lawlor, 'The Butterfly' is a powerful transcendental meditation designed to help you feel calm and transcend your current reality.

Co-founder of Mighty Slice, Emily Tout, shares her story and advice Emily Tout, co-founder of Mighty Slice , speaks to Ted Lawlor about designing a brand, the strategy for food companies and much more. Mighty Slice is a brand that sell snack-sized cheesecakes, available in Asda, Sainsburys and gopuff. You can watch the full podcast episode and clips below.

Meet Ella Ringrose, the Manifestation Youtuber In the 42nd episode of the 'If Only They Knew' podcast, Ella Ringrose spoke to us about manifestation, visualisation and so much more, but who exactly is the lady that has created a community of over 100,000 people?! Who is Ella Ringrose? Ella Ringrose is the Irish Youtuber that has devoted much of her life to helping ambitious women develop into their truest form. Making videos on ideas such as manifestation, the Law of Attraction and similar ideas, Ella has formed a community of over 100,000 people interested in self-development - racking up millions of views on her channel! (Before reading on, you may benefit from joining our free business community here ) What is Ella's story? Ella spoke to Ted Lawlor on the 'If Only They Knew' podcast to share her story. Born in Ireland, Ella had a challenging childhood as she was unable to walk for many years as a kid, making her feel very different from the other kids her age, but thankfully she learned to walk again. At a later age, Ella began to feel the same feeling of being different again as unlike anyone else in her area as from age 12, she wanted to be a Youtuber - which was a crazy idea for many of her fellow Irish men and women. Thankfully, her brother gave her a self-development book that would then become Ella's very first step into the world of mindset and improvement. The limiting belief that she couldn't be a Youtuber if she were to stay in Ireland just got bigger and bigger until one day, she decided that she was going to move to Canada as this was where she believed she could thrive and become a full-time Youtuber. "We all have limitations, limiting beliefs and stories that we cling our identity to." Fast-forward some time and Ella had realised that she COULD be a Youtuber no matter whether she was in Canada or not, so then went back to her home town to continue her journey. Now, not only is she a Youtuber with over 90,000 subscribers and millions of views, but she has also been able to turn her passion into a living as she provides very valuable courses on manifestation, using her extensive knowledge and experience to help others achieve their goals. You can listen to the full conversation between IOTK and Ella below:

Former UFC champion, Michael Bisping, speaks on the power of having a vision, what his current focus is and more. Speaking to Ted Lawlor and Robert Hisee on The Manifestation Podcast, Michael 'The Count' Bisping had the following to say... Where is Michael Bisping from? Michael Bisping was born on a British military base in Nicosia, Cyprus but grew up in Clitheroe, Lancashire.

Professional boxer Fabio Wardley talks to Ted Lawlor to share his story and advice. The Ipswich-born heavyweight has held the British heavyweight title since 2022, having huge clashes with the likes of Frazer Clarke and sparring battles with Oleksandr Usyk. But before the fame, Fabio spoke to If Only They Knew about his journey. Who is Fabio Wardley? Fabio Wardley is a professional heavyweight boxer from Ipswich, holding the British heavyweight title since 2022. Where is Fabio Wardley from? Fabio Wardley is from Chantry in Ipswich and supports Ipswich Town Football Club. When is Fabio Wardley's next fight? Fabio Wardley's next fight is a rematch against Frazer Clarke on Saturday 12th October 2024 at the Kingdom Arena in Riyahdh, Saudia Arabia. Who is Fabio Wardley's promoter? Fabio Wardley is promoted by Frank Warren's Queensberry Promotions after a run with Eddie Hearn's Matchroom Boxing.

Who is Paige Louise Williams, founder of P Louise Makeup Academy? Who is P Louise? Paige Louise Williams is the founder of P Louise Makeup Academy. Hailing from a council estate in Manchester, Paige Louise Williams started her own makeup academy in 2014. After seeing initial success, Paige branched out into creating her own products and sold 300k units in the first year of launching them. How much is P Louise worth? P.Louise Makeup Academy is expected to hit £60m in turnover this year. P.Louise has a 40,000 square foot HQ in Manchester - and yes, it’s bright pink. Where is P Louise based? P Louise is based in Stockport, Manchester. What is Paige Louise William's advice for entrepreneurs? Speaking on the success of P Louise Makeup Academy, Paige says “The success of P.Louise is due to the consistent commitment to our community, innovative use of social media, and a relentless focus on creating high-quality, affordable products that resonate with our customers”.

Find out more about Mark Wong, Founder of IMPOSSIBREW. Mark Wong is the 24-year-old entrepreneur that came to the public's attention thanks to his appearance on BBC's Dragons Den where he was pitching his non-alcoholic beer brand IMPOSSIBREW. The young entrepreneur gave a good account of himself on the show but did not manage to secure the £50,000 investment that he was after. The idea of IMPOSSIBREW grew after Mark's love of beer was stopped in its tracks as a health implication meant that he had to stop drinking, because of this, he created his own non-alcoholic beer that has smart vitamins in the form of nootropics and has naturally relaxing side effects. Despite not receiving an investment on the show, Mark saw his sales grow rapidly just 2 hours after the episode aired on the BBC, with sales exceeding Mark's initial forecast for the whole of 2022. To share his advice for other young entrepreneurs, Mark spoke to Ted Lawlor on the If Only They Knew Podcast:

Maria Aleppo, Fireaway Pizza, explains his growth and shares his advice for other entrepreneurs. Who is Mario Aleppo? Mario Aleppo is the British Entrepreneur and founder of FireAway Pizza. Mario was named Food & Drink Entrepreneur of the Year 2022. What is Fireaway Pizza? Fireaway Pizza is a chain of "designer pizza" stores started in 2016 by Mario Aleppo. The entrepreneur started the pizza restaurant in London with around £50,000 and has now expanded to over 150 stores across Britain. The chain operates in a "Subway" style, letting the customer pick their own toppings and having their bespoke pizza cooked in just 180 seconds. Things grew quickly for Fireaway as the company was making money, successfully breaking even in their first 3 months of opening - before seeing profitability thereafter. Likewise, Mario explained that the first talks of franchising reared its head quickly with a fan of the brand asking if they would be able to open their own Fireaway Pizza. “I would’ve probably, at least for a longer period of time, stayed with 1 shop for myself. But the fact that a customer came in and said that he was in the middle of opening a Papa Johns with his son and he said ‘would you consider franchising the business?’. “I was happy and grateful taht someone else had come forward to say that they liked the business that much that they wanted to do one themselves. So I happily said yes.” “Within 4 months he opened his own store in Streatham, South London, and he was doing better than me”. Sharing his advice for other entrepreneurs preparing to start a new venture, Mario shares the following: "Choose a simple product and, add a twist to it and don't waste time thinking of two different [crazy] products. Choose something simple that a lot of people will need or want and think about how you're going to make it different from the competition."

View the ultimate guide to Skool : what is it, how to build your community & more What is Skool? Skool is a network of online educational communities run by individuals who have expertise on a specific niche topic. Made famous by Alex Hormozi, who invested into the platform, Skool has become a huge success in 2024. What is Skool Games? Skool Games is a fun way to build your Skool business, competing with others to grow your community and share your affiliate links to grow your monthly recurring revenue and climb the Skool leaderboards. What is the best strategy to grow an online community on Skool? To grow a successful online community on Skool, it is recommended that you begin with a freemium model, providing free access to your group whilst also having paid extras available (such as courses or 1:1 sessions). This strategy works as there is very little friction for somebody considering joining your group and if you provide enough free value, they are more likely to pay for some of your premium offerings. How to get people into your Skool group To get your first Skool members, you should use your current platforms to send people over to your Skool link. Once you have built up your group manually, Skool will then begin pushing you on the platform. How easy is it to make money from Skool? It can be easy to make money from Skool IF you have a strong online presence already established, if not, it may be difficult to grow your community initially.

Here's how to get boxing sponsors in 2024 Are you a boxer or MMA athlete looking to get a sponsor? Find out how in this useful guide. How do you become a sponsored athlete? In 2024, the best way to get a boxing sponsorship is by using an online sponsor agent like 'If Only They Knew'. Sponsor agents will do the hard work of finding boxing sponsors for you, matching with a relevant sponsor that suits your experience, position and price. How much do sponsors pay? The price a sponsor will pay an athlete differs with every scenario, for example, it is estimated that world heavyweight champion boxer Anthony Joshua earns £10 milllion from sponsorships annually. How to contact sponsors There are many different ways to contact sponsors, such as direct messaging them on social media, but you can also a sponsor agent to do the heavy lifting for you.

Here's how to start a digital marketing agency with no experience in 2024 Looking to start a digital marketing agency in 2024 with no experience? Great news, we have a fool-proof method that will allow you start your own agency with no experience and without doing any of the heavy lifting yourself. How? Say hello to the idea of a Skeleton Agency. A skeleton agency is an idea founded by Ted Lawlor in 2024 that is a marketing agency that outsources all of their services, from social media management to search engine optimisation. So, you could create a marketing agency with your own name, branding and founding team, but you wouldn't have to lift a finger in implementing the work. Here at If Only They Knew, home of the first skeleton agency, we can setup your agency, giving you everything you need to create the branding, setup the foundations and begin generating new customers. Interested in finding out more, contact ted@ifonlytheyknew.co.uk with 'Skeleton Agency' in the subject line.

How to start a marketing agency in 2024 Starting a marketing agency in 2024 is an exciting venture, especially in an era where digital transformation continues to reshape how businesses reach their audiences. Whether you're a seasoned marketer ready to strike out on your own or a newcomer with fresh ideas, this guide will walk you through the essential steps to launching a successful marketing agency in 2024. Want to skip these steps? Find out how you can start a marketing agency without ANY experience or by doing any work here . 1. Understand the Industry Trends Before diving into the logistics, it's crucial to have a solid grasp of the current marketing landscape. In 2024, several trends are shaping the industry: AI and Automation:  Tools like ChatGPT and other AI-driven technologies are increasingly used for content creation, customer service, and data analysis. Personalization:  Consumers expect highly personalized marketing experiences. Understanding customer data and leveraging it for personalized campaigns is vital. Sustainability and Ethics:  Brands are focusing more on sustainable practices and ethical marketing, responding to growing consumer demand for transparency. Video and Short-form Content:  Platforms like TikTok and Instagram Reels are driving the popularity of short, engaging video content. Understanding these trends will help you position your agency to offer services that meet the evolving needs of businesses. 2. Identify Your Niche The marketing industry is vast, and trying to be everything to everyone can be overwhelming. Specializing in a niche can set you apart from the competition and attract a specific target market. Consider focusing on areas like: SEO and Content Marketing Social Media Management Influencer Marketing Email Marketing and Automation Paid Advertising (PPC, Social Ads) B2B or B2C marketing Industry-specific marketing (e.g., healthcare, tech startups, e-commerce) Choosing a niche where you have experience or a passion will make your agency more credible and easier to market. 3. Develop a Business Plan A well-thought-out business plan is essential for guiding your agency's growth and securing any necessary funding. Your business plan should include: Executive Summary:  An overview of your agency’s mission, services, and goals. Market Analysis:  Research on your target market, competition, and industry trends. Services Offered:  A detailed list of the services you’ll provide. Marketing and Sales Strategy:  How you plan to attract and retain clients. Financial Plan:  Projected income, expenses, and profitability. Operational Plan:  Day-to-day operations, team structure, and technology needs. 4. Legal Structure and Registration Decide on the legal structure of your agency—sole proprietorship, LLC, or corporation—based on factors like liability, taxes, and funding. Once you've decided, register your business with the appropriate government authorities. Name Your Agency:  Choose a unique, memorable name that reflects your brand. Obtain Licenses and Permits:  Depending on your location, you may need specific licenses to operate. Set Up a Business Bank Account:  Keep your personal and business finances separate to manage your finances more effectively. 5. Build Your Brand Identity Your brand identity will differentiate your agency in a crowded market. Focus on: Logo and Visuals:  Hire a designer or use online tools to create a professional logo and brand visuals. Website:  Develop a sleek, user-friendly website that showcases your services, portfolio, and client testimonials. Social Media Presence:  Establish your presence on relevant platforms (LinkedIn, Instagram, etc.) to engage with potential clients. Investing in professional branding from the start will make your agency appear more credible and established. 6. Set Up Your Services and Pricing Clearly define the services you’ll offer and develop a pricing structure. Consider offering tiered packages that cater to different client needs and budgets. Pricing can be based on: Hourly Rates:  Best for ongoing, variable work. Project-based:  Ideal for one-off projects with clear deliverables. Retainer:  A fixed monthly fee for ongoing services. Research your competitors’ pricing and ensure your rates reflect your experience, value, and niche. 7. Build a Portfolio and Case Studies Potential clients will want to see proof of your expertise. If you’re just starting and don’t have client work to showcase, consider: Creating Sample Projects:  Develop hypothetical case studies or portfolio pieces. Offering Services at a Discount:  Work with small businesses or nonprofits at a reduced rate in exchange for a testimonial. Leveraging Personal Projects:  Showcase your work on personal or side projects that demonstrate your skills. Over time, build detailed case studies that highlight the challenges, strategies, and results of your client projects. 8. Invest in Marketing and Sales Your agency needs clients to thrive, so prioritize marketing and sales from the outset: Networking:  Attend industry events, webinars, and conferences to connect with potential clients and partners. Content Marketing:  Create valuable content like blog posts, videos, and whitepapers to attract organic traffic. Paid Advertising:  Use Google Ads, LinkedIn, or Facebook Ads to target potential clients. Cold Outreach:  Develop a personalized outreach strategy to contact potential clients via email, LinkedIn, or phone. Consider hiring a dedicated salesperson or account manager as you grow to maintain a steady flow of new business. 9. Build a Team As your agency expands, you’ll need to build a team. Start by identifying the key roles necessary for delivering high-quality services, such as: Account Managers:  To handle client relationships and project management. Creative Specialists:  Designers, writers, and content creators. Technical Experts:  SEO specialists, web developers, and PPC experts. You can start with freelancers or part-time employees and scale to a full-time team as your agency grows. 10. Measure Success and Optimize To ensure your agency’s long-term success, continuously measure your performance and optimize your strategies: Client Satisfaction:  Regularly seek feedback from clients to improve your services. Key Performance Indicators (KPIs):  Track metrics like client acquisition costs, project profitability, and campaign performance. Financial Health:  Monitor your cash flow, profit margins, and expenses to ensure financial stability. Regularly revisit your business plan and make adjustments based on your performance data and market changes. 11. Stay Ahead of the Curve The marketing landscape is always evolving. To keep your agency competitive, stay informed about the latest trends and technologies. Invest in ongoing education for yourself and your team through: Online Courses:  Platforms like Coursera, LinkedIn Learning, and Udemy offer up-to-date marketing courses. Industry Conferences:  Attend conferences like HubSpot’s INBOUND, MozCon, and Social Media Marketing World. Networking Groups:  Join industry-specific groups on LinkedIn or other platforms to stay connected with peers and industry leaders. Conclusion Starting a marketing agency in 2024 requires a combination of industry knowledge, strategic planning, and adaptability. By following this guide, you’ll be well-equipped to navigate the challenges of entrepreneurship and build a successful, sustainable agency. Whether you’re a solo entrepreneur or planning to build a team, the key is to stay focused, continually learn, and evolve with the market. Good luck on your journey to building a thriving marketing agency!